As companies battle to win talent in an ever-more competitive commercial landscape, the importance of a strong employer brand is growing rapidly.

It’s no longer enough to piggyback on a well-known consumer brand – today’s job seekers want to understand the corporate identity and workplace reality behind the logo, getting a feel for the culture and value system they’re invited to be a part of.

Glassdoor’s walk-through offers employers at every phase of growth a step-by-step to building brand.